CHECK IN, DARLING.
CHECK IN, DARLING.
GOOD COPY IS A DESTINATION.
Effortless copy is my vibe.
Want to work together? Me, too! Let’s hook your audience with a good story.
CASE STUDIES.
CASE STUDIES.
Case Study 1:Lead Lifestyle Copywriter
Brand Story Development
Creative Web Copy
Brand Taglines
SEO Product Storytelling
Full-scale copy development for Practical Home, a women-led brand focused on innovative home safety solutions and ushering in an era of female-focused home improvement.
Developed empowering slogans “What Can’t She Do” and “Color Outside The Lines” to lend a fun, fresh, and approachable feel to do-it-yourself home repair.
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Brand Copy Development
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SEO Web Copy Development
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Brand Slogan Development
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SEO Product Description Pages
Case Study 2:Beauty-Wellness Copywriter
Elevated PDP Copy
Branded Product Hooks with Editorial Spin
Product Ingredient Breakdowns and Clinical Research
SEO Product Storytelling
Tasked with writing elevated copy with an editorial lens for top 100 best-in-class beauty and wellness (Dr. Sturm, Westman Atelier, and Augustinus Bader, etc.) for popular Brooklyn-based beauty apothecary.
Additional projects included interviewing celeb tastemakers and industry founders, writing newsletter sales copy, and in-depth product and ingredient insights.
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Product Storytelling & Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
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Product Storytelling and Ingredient Research
Case Study 3: Beauty Tech Copywriter
Elevated PDP Copy
SEO Product Storytelling
Hero Banner Ads
Weekly Sales Newsletters
Box Copy
Social & SMS
Worked as lead copywriter on retainer for Vanity Planet and the entire Dastmalchi brand. Developed cross-promotional copy for successful campaigns with Honest Beauty, JLo Beauty, Kopari, and more. In addition, my box copy has graced the shelves of CVS, Target, and Nordstrom.
Developed SEO-driven copy to launch top-selling products like Aera (Facial Steamer) and Fria (The Beauty Fridge), along with additional top-tier beauty tech and lifestyle cpg products.
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Beauty Banner Ad
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Collaboration Copy
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Box Copy
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Brand Storytelling
Hire me as your creative copywriter.
I’m open to discussing ways we can work together. Feel free to email me.
My writing style:
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I SPECIALIZE IN SHORT/LONG FORM SEO CONTENT that reflects your brand’s voice, builds awareness, and establishes trust. I’m skilled at conducting celebrity and founder interviews as well.
I’ve had the honor of interviewing industry leaders such as Jen Atkin from Ouai, Bobby Brown of Jone’s Road, Stephanie Shepherd, and the beauty director at Violet Grey.
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CLEAN COPY that reflects the edginess of your brand is where I like to take things.
You can be fresh and safe—without being boring. I’ve got flirty copy for days.
I write in a warm and witty tone to make your brand come alive. I’ve enjoyed developing engaging copy for just about everything from home safety to home furnishings to sexual wellness.
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FUN STORYTELLING THAT INFORMS without taking itself too seriously is my happy place. I like to crush your brand voice at every touchpoint to strengthen your message while also being memorable, approachable, and relatable.
From updating your website to writing it from scratch, your brand should speak your values and uniqueness to the world in a captivating way.